The status of Agribusiness in India has somewhat shifted over the last decade or so. While it is true that Agriculture’s share in India’s GDP has been shrinking over the years to about 17% today, it still continues to play a significant role, especially in Rural India impacting about 70% of the population. Performance of this sector has a ripple effect on various other sectors of the economy, as rural India drives nearly 50% of the demand for various product categories. The Indian government has been taking some positive measures to augment the status – but faced with limited resources and inadequate mechanisms, these measures fall short of what is required. Despite regulatory hurdles the private sector has played its part in supplementing this effort with significant investments in various stages of the agri supply chain.
There are huge opportunities across the value chain – right from improving yields at the farm level to agri-processing, retailing and exports. With rising income levels, consumers are moving up the value chain, demanding better quality products from cereals to fruits and vegetables and other high value products. Such discerning consumers with their growing needs are opening up several new opportunities for the farm sector.
Avalon Consulting has been playing the role of a catalyst in the change process, by working with stakeholders across the value chain – right from the agri-input companies, development agencies, agri-processing firms, associations and government agencies. Avalon Consulting has worked on a range of issues impacting the sector – right from evolving new farming models, enhancing the productivity of operations, improving the quality of supply chains to preparing white papers to influence policy measures by the Indian Government.
Avalon Consulting regularly collaborates with industry associations to work on white papers to industry-wide issues. For example we are the knowledge partners for the AgriCorp Conference organised by the Bombay Chamber of Commerce and Industry.