Social media deployment training

Social Media strategies married to business objectives: Integrated approach

We understand that those companies that are particularly successful with social media are the ones that do not use it in a piecemeal way; rather they use an integrated approach to social media. Our training programs are focused on helping our clients understand how to develop an integrated social media vision and how to embed it into the overall communication strategy and policy of the company

High level of client customization

We understand and appreciate the importance of context. This statement projects our ability to provide client specific training program customization at two levels: the industry or sector level and the people level. With the help of our internal experts, we provide global and Indian examples of best in class social media strategies and implementation for specific sectors of interest for the client. At the people level, we understand the importance of adapting our training to the level of the company and the depth of expertise desired

Inclusive and collaborative approach

We believe that understanding requires active participation and hence we follow a workshop approach. Through breakout sessions, participants are encouraged to understand the relevance of social media to the different facets of their business, identify specific business issues and opportunities where social media can be of paramount importance and apply the learning from training sessions to craft strategic and tactical approaches to various social media and digital tools available. We are also are equally interested in the post-training phase of our engagement and take pride in seeing our efforts bear fruit for our clients. We encourage discussions with specific client departments within the organization for clarifications and ideation on the deployment of social media. Further, in keeping with the principal of a social business, we encourage our participants to join our social media community where they can get continuous updates and insights, from India and the world, on the latest in social media in their business as well as across industries and verticals.

For the client organization:

• A better understanding of the importance and relevance of social media to their business
• Global and Indian examples of social media deployment in their industry
• Understanding of how to quickly and effectively deploy social media to better address customers, suppliers and other stakeholders and to move quickly and effectively against competition
• Understanding the importance of an integrated approach to social media strategy development and execution
• Understanding organizational issues and risks and how to mitigate them
• Learning how to measure effectiveness on social media and what parameters to use

For the participants:

• Understanding the importance of social media and its relevance to their professional and personal communication
• Learning how to be more effective professionals by the using and deployment of social media to connect with industry experts, peers and friends as well as to identify trends and opportunities
• Learning how to develop and implement integrated social media strategies for business
• Understanding how to deal with risks and privacy issues and how to mitigate them

• Social media: relevance to business
• Case studies from various industries including yours
• Winning with social media
• Senior managements role in internal transformation (transition from old ways to the new way)
• Organizational issues and risk management
• ROI measurement

• What is social media
• How is it relevant to businesses and to individual managers
• What are the building blocks of social media
• How companies are using social media in various industries across functions
• How to effectively deploy social media at work and what are the tools
• Measuring social media success
• Case studies and live exercises

• Social media and its relevance to business
• Social media building blocks
• How companies are using social media across functions (including case studies on sector specific best practices)
• Advanced social media toolkit including guided demonstrations and tips and tricks covering all relevant social media
• Guided practical exercises on participation in social media for the relevant functions (including case studies)
• Winning with social media: An advanced module dealing with social media strategy vision, deployment and integration. This module also demonstrates how to spot and understand emerging issues and trends in the industry that affect business and also spot opportunities
• How to deal with organizational issues (transparency, resistance to change, centralization versus decentralization of control of communication on social media, etc)
• Organizational risks and mitigation; Crises management
• ROI measurement