Subhabrata Sengupta, Executive Director at Avalon Consulting, shared his views on changing customer preferences and competitive landscape in 100 cc motorcycle segment with Mobility Outlook.
In this article, Subhabrata predicts a challenging road ahead for HMSI’s Shine 100 as customers are increasingly opting for higher power motorcycles in the same price range as 100 cc bikes. With Hero MotoCorp’s vast network of dealerships in rural areas, they have a clear advantage. He also believes that Hero’s leadership in this segment will remain intact, even with HMSI’s aggressive pricing.
