Subhabrata Sengupta, Partner at Avalon Consulting, shared his insights on the Indian Automotive Brands’ D2C Transition in Financial Express.
He shared his experience sharing that the shift D2C made sense for carmakers with small footprints, especially in the luxury segment citing that the luxury segments is highly oriented on overall brand experience. He also highlighted the need for dealers to evolve their business model around service which is their highest revenue generating segments.
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