Divya Jain, HR Head at Avalon Consulting shared her insights on Impact of Carewashing on Organizational Talent, featured in The Economic Times.
She discussed the concept of “carewashing,” where companies superficially promote their commitment to social causes without implementing substantial changes.
She pointed that superficial marketing campaigns and untimely settlement of benefits can result in legal actions based on a breach of promise.
Additionally, she stressed the need for authentic leadership and fostering a supportive culture to prevent legal issues and protect the company’s reputation.
