Look Beyond India for EV Opportunity (Part 2) ![EV Opportunity Part 2]()
This article is the Part-2 of the previous article “Look Beyond India for EV Opportunity…
Ramesh Babu MSeptember 28, 2021
Look Beyond India for EV Opportunity (Part 1) ![EV Opportunity Part 1]()
This article analyses the booming 2W EV market in India, from the future demand-supply aspects…
Ramesh Babu MSeptember 24, 2021
The Roles Celebrity Endorsements Play ![Celebrity Endorsements Play]()
The CRED ad with Dravid has brought celebrity endorsement to be limelight once again. Like…
Santosh SreedharApril 19, 2021
Beauty and Cosmetic Industry: Aftermath of the Covid-19 ![Beauty and Cosmetic Industry]()
The COVID-19 crisis has changed the course of the world, it does not matter which…
Harshdeep BhatiaApril 8, 2021
#BoycottTanishq Vs. #BoycottByjus: A Branding Perspective ![A Branding Perspective]()
Over the last few weeks Tanishq, Byju’s and WhiteHat Jr have come to our notice…
Santosh SreedharDecember 8, 2020
The Rise & Rise of OTT Services in the Post-Covid Era ![OTT Services in the Post-Covid Era]()
Industry pundits and analysts may have been declaring the age of on-demand video streaming for…
Vivek PrasadDecember 2, 2020
When do you need a Consultant? – A Consultant’s Perspective ![A Consultant’s Perspective]()
Okay, so we are in the midst of a pandemic with no end in sight.…
Santosh SreedharOctober 13, 2020
Succeeding in Work-From-Home Model ![Work From Home]()
The pandemic has pushed several major corporations to test their feet on implementing a work-from-home…
Santosh SreedharAugust 24, 2020
Place of Origin Branding: An Untapped Opportunity for the Indian Agri and Food Sector ![Place of Origin Branding]()
In this article, the author highlights the importance of, and potential for “place of origin”…
Santosh SreedharJune 21, 2020
Our ‘Gastronomic World’ has changed – and the change is here to stay ![Our Gastronomic World has changed]()
Oh, our tingling taste buds! We eat for nutrition, but we also eat for taste.…
Jaldeep SodhiJune 1, 2020