Press Room Archives - Avalon Consulting

Impact of Nissan-Honda Merger on Indian Automotive Market

Avalon Consulting — Tue, 25 Feb 2025 14:30:29 +0000

Subhabrata Sengupta, Partner at Avalon Consulting shared his insights on “Impact of Nissan-Honda Merger on Indian Automotive Market”, published in Deccan Herald

He pointed out that Nissan, once a pioneer in the EV segment 15 years ago, lost its momentum, while Honda never ventured into this space.

He also emphasized the challenges the merger would face in overcoming these issues.

The post Impact of Nissan-Honda Merger on Indian Automotive Market appeared first on Avalon Consulting.

Unlocking Opportunities for Global Brands in India

Avalon Consulting — Tue, 25 Feb 2025 14:23:58 +0000

Ridhi Kukreja and Vyshna Ramesh, Consultants at Avalon Consulting co- authored an article on Unlocking Opportunities for Global Brands in India, which was published in Indian Textile Journal (ITJ)

They talked about India’s booming retail market, highlighting the abundant opportunities for global apparel brands tempted by young population, increasing incomes, and sustainable fashion trends.

Also, noted several challenges like navigating complex FDI regulations and local sourcing mandates.

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A rising Trend of Subscribers in Rural India

Avalon Consulting — Fri, 20 Dec 2024 09:58:35 +0000

Premchand Chandrasekharan, Partner at Avalon Consulting shared his insights on “Rising Trend of Subscribers in Rural India”, published in Business Line He pointed that rural areas often lack accessible entertainment options like malls and cinemas and OTT platforms on mobile devices offer local language content, which might be more appealing than mainstream content in nearby towns. He also mentioned that mobile entertainment can be shared within rural family units, creating a unique experience compared to urban areas.

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Impact of Carewashing on Organizational Talent

Avalon Consulting — Mon, 09 Dec 2024 10:34:57 +0000

Divya Jain, HR Head at Avalon Consulting shared her insights on Impact of Carewashing on Organizational Talent, featured in The Economic Times.

She discussed the concept of “carewashing,” where companies superficially promote their commitment to social causes without implementing substantial changes.

She pointed that superficial marketing campaigns and untimely settlement of benefits can result in legal actions based on a breach of promise.

Additionally, she stressed the need for authentic leadership and fostering a supportive culture to prevent legal issues and protect the company’s reputation.

The post Impact of Carewashing on Organizational Talent appeared first on Avalon Consulting.

Indian Automotive Brands: Accelerating Their D2C Journeys

Avalon Consulting — Wed, 04 Dec 2024 18:38:23 +0000

Subhabrata Sengupta, Partner at Avalon Consulting, shared his insights on the Indian Automotive Brands’ D2C Transition in Financial Express.

He shared his experience sharing that the shift D2C made sense for carmakers with small footprints, especially in the luxury segment citing that the luxury segments is highly oriented on overall brand experience. He also highlighted the need for dealers to evolve their business model around service which is their highest revenue generating segments.

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PM E-Drive: Incentivizing EV Innovation and Domestic Innovation

Avalon Consulting — Tue, 19 Nov 2024 07:49:22 +0000

Subhabrata Sengupta, Partner at Avalon Consulting, shared his insights on the PM E-DRIVE scheme in Energetica India Magazine.

He highlighted that the scheme encourages local assembly by allowing cell imports but restricting assembled battery packs, reducing uncertainties in EV manufacturing. Subhabrata also emphasized Aadhaar-based verification through the PM E-DRIVE app and the government’s investment in testing and surveillance upgrades, driving quality and innovation in India’s EV ecosystem.

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Ecommerce sales during the Indian festival season

Avalon Consulting — Mon, 18 Nov 2024 18:50:31 +0000

Santosh Sreedhar, Partner at Avalon Consulting provided his views with ET NOW on E-commerce sales during the Indian Festival Season

He emphasized the three major factors driving growth in e-commerce sales and noted that a deeper analysis of offline sales data will offer a more comprehensive understanding of the economy’s condition.

The post Ecommerce sales during the Indian festival season appeared first on Avalon Consulting.

Post-Festive Slump in Retail Sales and the Falling Footfalls

Avalon Consulting — Tue, 05 Nov 2024 05:45:41 +0000

Santosh Sreedhar, Partner at Avalon Consulting provided his views with Financial Express (India) on Post- Festive Slump in Retail Sales and the Falling Footfalls.

He discussed the impact of post-festive season dynamics on retailers and that many brands rely on “price anchoring” during sales seasons to attract customers.

However, after the festive period, retailers face challenges such as reduced foot traffic and increased returns, which can strain their operations and profitability.

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Impact of GenAI on B2B buyer journey

Avalon Consulting — Wed, 23 Oct 2024 04:58:44 +0000

Ayush Patodia, Associate Vice President and Pratyush Dash, Consultant at Avalon Consulting co-authored an article on “Impact of GenAI on B2B buyer journey”, which was published in PCQuest.

They discussed about how generative AI is transforming the B2B customer journey by enhancing personalization, automating processes, and providing real-time support.

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“Select” Showrooms by MG Motors: Redefining Luxury Car Buying in India

Avalon Consulting — Mon, 21 Oct 2024 10:03:42 +0000

Subhabrata Sengupta, Partner at Avalon Consulting, shared his insights on “Select” Showrooms by MG Motors: Redefining Luxury Car Buying in India, which was published in Financial Express (India).

He discussed MG Motor’s strategy to attract Millennials and Gen Z by launching new “Select Showrooms” in India.

The post “Select” Showrooms by MG Motors: Redefining Luxury Car Buying in India appeared first on Avalon Consulting.

Reducing India’s dependency on China for the Defence Sector

Avalon Consulting — Wed, 16 Oct 2024 04:50:03 +0000

Premchand Chandrasekharan, Partner at Avalon Consulting provided his views to India’s Push for Indigenous Drones Amid Security Concerns Over Chinese Components. His perspective was captured and published in ET Prime.

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Uber’s cross- generational Ad campaigns to attract old- aged customers.

Avalon Consulting — Wed, 16 Oct 2024 04:44:33 +0000

Santosh Sreedhar, Partner at Avalon Consulting, shared his insights with Financial Express on Uber’s ad campaigns targeting older customers, highlighting the significance of cross-generational marketing in reaching a broader audience.

The post Uber’s cross- generational Ad campaigns to attract old- aged customers. appeared first on Avalon Consulting.