Santosh Sreedhar, Partner at Avalon Consulting provided his views with Financial Express (India) on Post- Festive Slump in Retail Sales and the Falling Footfalls.
He discussed the impact of post-festive season dynamics on retailers and that many brands rely on “price anchoring” during sales seasons to attract customers.
However, after the festive period, retailers face challenges such as reduced foot traffic and increased returns, which can strain their operations and profitability.
