Our client, an international supplier of nutritional ingredients, was looking at increasing revenue from the existing portfolio as well as diversifying into new more exciting products. With Avalon’s intervention, the client was able to review an extensive range of 11000 + products , shortlist relevant ones and size the opportunity pegged to each. We were also able to zero in on the relevant customers and products associated with each. A powerful visualization tool will enable the client to dissect the database as and when required, on an ongoing basis – thus adding immense long-term value the client.