This case study highlights how Avalon helped drive digital transformation for a leading synthetic rubber manufacturer.

Avalon led a digital-led transformation for a leading synthetic rubber and latex manufacturer with applications across industries such as paper, carpets, textiles, construction, and automotive. As the company planned to double its manufacturing capacity, it recognized the strategic need to adopt digital ways of working to ensure scalable efficiency. Avalon conducted a diagnostic to assess digital maturity, developed a focused digitization roadmap, and drove execution by selecting technology partners and managing change post-implementation.

The impact of these interventions led to:

Enhanced sales team efficiency with a 360-degree real-time view of customer profiles, including purchase and payment histories.
Improved customer experience by reducing lead times for sample requests and complaints, with real-time updates delivered via WhatsApp.
Streamlined knowledge management with digitized workflows for NPD projects, field visit reports, and customer queries.
Improved execution of the innovation funnel through a cost-effective solution embedded within the existing CRM platform.

Driving Digital-Led Capacity Expansion in Rubber Manufacturing